Over the years, there have been many models about how marketing communications work. There have also been astonishing changes in the technology that marketers use. However, through all this turbulence and transformation, one very traditional model carries sailing on regardless. And that’s AIDA, or more specifically:
And notice the first line – Attention. Without attracting attention, the rest does not matter. People will just move on. Which is why promotion has such an important place in the marketing mix. In a nutshell, people notice 3-D ‘things’. They can catch the eye and give your organisation an instant presence. And if they’re of the right quality, they’ll even have retention value, and serve as a reminder of your brand, its personality and values.
Promotions are also an ideal way to make an instant impact at an exhibition, conference or trade show, support ad and direct mail campaigns, launch new products and complement in-store merchandising.
Above all, promotional goods are cost-effective. They can cost relative peanuts, yet offer a wonderful Return on Investment, paying for themselves over and again. They may not always be
the most cutting edge or sophisticated of marketing techniques, but there are times when that’s irrelevant.
As ever, TDD-Promo look at the bigger picture. Your promotions will be part of an integrated, marketing-led approach that delivers short-term results and enhances your overall brand. They can also support your other initiatives, from direct mail to merchandising and exhibitions.
You can see our full range of promotional products here. Alternatively, call 0845 230 4810 to order your free 200 page catalogue in full colour.
It’s packed with high quality and original items to raise your profile, add value to your marketing campaigns and generally enhance your brand.
This website provides you with an introduction to the products and services available from TDD-Promo. To discuss your own business needs in more detail, don’t hesitate to contact us today:
Tel: Liverpool – 0151 659 1109, Manchester – 0161 207 1007, London – 0207 118 1978
We’ve found that the business principles we apply at TDD-Promotions are in line with the expectations of our clients. This is no accident of course. We started this business with many years’ experience under our belts so we hit the ground running when it came to knowing what our customers wanted. – Alan Brown, Director, TDD-Promotions
Please leave this field empty.
Your Name (required)
Your Email (required)
t: 0151 659 1109
t: 0845 230 4810
f: 0845 230 4820
Massive karaoke event for 1,000 singers comes to Liverpool's Baltic Triangle https://t.co/zkDL9I4Wsv- Monday Nov 6 - 4:11pm
Thanks for the recent follow @ElectricCableCo @coolbeanscreate Happy to connect :) have a great Wednesday. >> https://t.co/uhcV9Qx2bu- Wednesday Feb 1 - 11:34am
Thanks for the recent follow @AnnMarieWhelan @CopyriteSystems @GridLDN Happy to connect :) have a great Monday. >> https://t.co/uhcV9Qx2bu- Monday Jan 30 - 1:00pm