Single page websites are suddenly all the rage. But why the sudden shift in fashion? Here’s 5 reasons why a one-page website is a good idea for your business.
Putting on the Style
And, more to the point, keeping it on. I mean, how many sites have you visited with a pretty good home page – and then, er, er ! Exactly! It’s easier to keep the style going when you’ve just one page to think about.
True, there’s often plenty of scrolling, but that can be good these days. The received wisdom that scrolling turns people off stems from pre-Facebook days. Now they’re more used to it. In fact, scrolling is a form of interaction, more so than just pressing a play button at any rate.
You’re in Charge
Your typical multi-page website is like a big department store. Customers come through the door, then what? They could go anywhere, and there’s not much you can do about it directly. Great if they want entertaining, but if you want to prompt a specific action it’s all a bit hit and miss.
On the other hand, relatively speaking a single page site is highly controllable. You control the flow of information, the page architecture and generally the visitor experience. There’s no chance of them flitting between pages willy nilly, or getting lost. You’re the driver of this bus, and you decide what they see, what they read – and when. It’s a bit like the old slippery pole approach to direct marketing letters, where you keep them holding on until they get to the very bottom. Only then do you reveal exactly what you want them to do, and by then will have justified the price they’ll have to pay.
Less to go wrong
Whoever first came up with KISS – keep it simple stupid – knew a thing or two. The fewer stages there are, the less to go wrong. This is particularly pertinent when it comes to checkout pages. Research bears out that single beats multi page by a big margin. Again, it makes sense. The more links in the chain, the more chance of a weak one messing the whole thing up.
Single page sites, often landing pages, are ideal for pilot tests online, as well as for one-offs like special offers and promotions.
Of course, it’s not all plain sailing and there are many reasons not to go solo. For example, too much information all at once can be confusing, and if you have multiple products maybe your website should be likewise. It all depends on your individual circs. For more in-depth advice, call 0151 659 1109.